ABOUT HILLARY CORRIGAN

My career began in finance.

Working in investment research and financial operations taught me to think about businesses through the lens of capital allocation, risk management, and durable growth.

When I transitioned into marketing analytics, that perspective stayed with me.

Rather than approaching marketing as a set of isolated channels, I began focusing on the broader system that drives revenue growth: how companies create demand, capture value, retain customers, and measure performance.

Over the past decade I have worked across multiple consumer brands, helping build marketing organizations that integrate performance marketing, analytics, eCommerce optimization, and retention strategy.

Today my work focuses on designing scalable growth systems that allow companies to invest confidently in marketing while maintaining financial discipline.